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Changelog

New in Utilica

Everything we've launched, newest first. We ship something most weeks, and most of it is included free. Want something added? Tell us.

November 2026

  1. PaymentsFood

    Payments that confirm themselves

    Forward your payment alert emails to Utilica and every order that's paid marks itself paid. No more checking your phone, and nobody taps "I sent it".

    • Works with Zelle at 29 banks, plus Cash App, Venmo and PayPal
    • A filter in your own email forwards only payment alerts. We never sign in to anything
    • A $1 test proves it works before it goes Live
    • When two orders could match, you confirm the right one with one tap
    • Find it under Integrations, Payments
    See how it works
  2. BookingsBarbers & salons

    Booking on the website you already have

    Add a Book now button or your booking calendar to Wix, Squarespace, WordPress or any site, on Pro and Business.

    • A button that opens your booking calendar, a side panel, a floating button, or the calendar right in your page
    • Open it on one service or one person, or let clients choose
    • Deposits are paid right there, and every booking lands in Bookings
    • Find it under Bookings, On your website
    Add it to your site
  3. Setup

    See your page before you sign up

    Type your business name, add your logo and pick a look, and see your own page with a menu and checkout before you make an account.

    • Change the look and color and watch the page change as you go
    • Keep it by making a free account
    Try it
  4. PaymentsCustomers

    Cards on file, and help with disputes

    Clients can save a card when they pay or book, so you can charge the rest after the visit, on Pro and Business.

    • Clients agree to it on the checkout, and you can see when and where they agreed
    • Charge a saved card with a note of what it's for, or send a link to add a card
    • If a customer disputes a payment, you get an email and the evidence is gathered for you: the order, the booking, your policy and any signed agreement
    • Answer, accept or refund a dispute from Get Paid, Card payments
  5. Setup

    One Notifications screen, and a calmer sidebar

    Every way you get told about orders and bookings is now in one place: Settings, Notifications.

    • One gentle setup tip at a time on Home, like turning on texts or two-step sign-in, easy to put off or turn off
    • The sidebar keeps one area open at a time
  6. Bookings

    Booking forms that ask only what you need

    Choose whether clients must give an email, may skip it, or aren't asked at all, and whether they're offered text updates.

    • Find both under your booking settings
  7. BookingsBarbers & salons

    Prices that fit how you charge, and days off

    A service can have a set price, start at a price, vary, or be free. And you can set days off and the days each service is offered.

    • "From $40", "Price varies" and "Free" show on your booking page
    • Days off close your calendar for those dates
    • A service offered only on some days shows only on those days
  8. CustomersBookings

    Start with a short inquiry, then send the full onboarding

    A short inquiry form goes on your site first. Each inquiry gets a link to the rest of your Onboard Flow, with their answers already filled in.

    • Send the link by email automatically, by text, or copy it, with one reminder a day later
    • Date questions show only the days you're open for booking
    • Signed copies of agreements open only for the signer, with a code sent to their email
    About Onboard Flow

October 2026

  1. CustomersBookingsPayments

    Onboard Flow: one link for every new client

    Their details, a price, a time, the agreement and the deposit, in one link. Use every step or just the ones you need.

    • Different questions and prices for each service you offer
    • Tilly can build your flow from a few answers, or from a form or contract you already use
    • Every step still works on its own: forms, quotes, bookings, agreements and deposits
    About Onboard Flow
  2. CustomersQuotes and invoicesPayments

    Agreements your clients sign online

    Send an agreement, get it signed from any phone, and take the deposit the moment they sign.

    • Ten ready-made agreements, from service contracts to liability waivers, or have Tilly write one for you
    • Send by email with a private link, or a link and a separate access code
    • A signed copy for both of you, with a record of when and where it was signed
    • Client onboarding forms that fill the agreement in from the client's answers
  3. Payments

    Pay in one tap with Cash App Pay

    Customers can pay with Cash App Pay at checkout once your cards are connected, through Stripe or Square.

    • Card payments switch on by themselves as soon as your account is ready
    • A $1 test payment checks that everything works before a real customer pays
    About payments
  4. SetupWebsite

    A faster start, and pages that look finished

    New accounts get a quick setup with a live preview of their page as they build it.

    • Looks chosen for your kind of business, with photos and prices filled in as you go
    • Pages without photos or prices still look complete, with calm photo spots and "Ask about price"
    • Add Utilica to your phone's home screen in one step
    • A short Monday summary and setup tips by email, easy to turn off
    • Easier to use on phones: bigger buttons and the next step at the top
  5. CustomersStore

    Leads, offers and follow-ups

    See every lead in one inbox and bring back people who didn't finish paying.

    • A lead inbox with where each person came from, their status and your notes
    • One follow-up email to people who leave a checkout or an unpaid order
    • In-store offers: customers scan a code for a discount and get a one-time code
    • Step-by-step funnel pages with sign-ups, free downloads and offers
    • Consent records and one-click unsubscribe on every email
  6. BookingsBarbers & salons

    Clients can book a specific person

    Add your team with their own profiles and calendars, and let clients choose who they book with.

    • A Team section for websites
    • Booking settings in tabs
    • Pin the screens you use most to the top of the sidebar
    • Bookings use the time zone of the device you set them up on
    Utilica for barbers
  7. Customers

    Emails in your own style

    Business accounts can choose a template, colors and a sign-off for the emails customers get.

    • Order, booking and invoice emails all follow your look
  8. WebsiteSetup

    A new dashboard and website editor

    The dashboard is rebuilt around what you do most, and the website editor is easier to use.

    • Home, Website, Sell, Get Paid, Customers and Grow, with light and dark themes
    • A rebuilt website editor with a roomier section library and photo previews
    • Build it with Tilly: answer a few questions and get a first draft of your page
    • A status page customers can check for their order
    • Your customer list builds itself from orders, bookings and forms
    • Support requests with screenshots, right from the dashboard
  9. Website

    Accessible by default

    Checks before you publish, photo descriptions, and a free scan of any store.

    • Warnings when text is hard to read against its background
    • Keyboard-friendly storefronts with skip links and visible focus
    About accessibility
  10. Quotes and invoicesPayments

    Quotes and invoices

    Bill anyone by email, choose how they can pay, and turn inquiries into quotes.

    • Invoices with the payment methods you pick for each one
    • Ask for the rest of a booking's price once the deposit is in
    • Quote forms that draft a reply with a price, even from the customer's photos
    • Import your prices from your website or a spreadsheet
    About payment links
  11. PaymentsStore

    Square payments, and stores built for you

    Take cards through Square if that's where your business already is, or have us build your store.

    • Connect Square instead of Stripe for card payments
    • A custom store designed and set up for you, with your own domain if you like
    Done for you
  12. Security

    Stronger account security

    Two-step sign-in with an authenticator app, and many quieter protections behind the scenes.

    • Limits on repeated sign-in attempts
    • Safer handling of uploads, links and webhooks
  13. StoreSetup

    Bring your products with you

    Import from a Shopify or WooCommerce store link, or a spreadsheet from almost anywhere.

    • CSV files from Shopify, Square, WooCommerce, Etsy, Wix and Big Cartel, with column matching
    • Connect WooCommerce to bring in every size, price and stock count
    • Photos are copied into your own storage
  14. Store

    Stock counts and a roomier shop

    Set how many you have, and the last one only sells once.

    • "Only 3 left" and sold out on your page, automatically
    • A wider shop grid on big screens, and free photos for your products
    • Forms and QR codes as blocks on your page
    • A dashboard home with sales, orders and visitors
  15. Food

    Tools for food trucks, a help center and search

    Run the window from your phone, and find anything in the dashboard with Ctrl K.

    • Take orders at the counter, mark them ready, and pause or sell out items
    • A schedule block so customers know where you'll be
    • A help center with step-by-step articles
    • New page blocks, including reviews and embeds
    Utilica for food trucks
  16. BookingsPaymentsBarbers & salons

    Deposits when they book

    Clients pay a deposit when they book, their time is held until it lands, and they get a reminder before they come.

    • Music blocks for albums and playlists
    • Glass looks for pages, and a share button
    About deposits
  17. Website

    Full websites

    Build a whole website from templates with real photography, on your own domain.

    • A full store, discount codes and rewards
    • Websites are part of the Business plan
  18. Customers

    Events, tickets and a student section

    Sell tickets to events, set fundraiser goals, and see which cities your visitors are in.

    • Students get 3 months of Pro
    • Visitor cities, states and ZIP codes in Insights
    Utilica for students
  19. Store

    Forms, shipping and downloads

    Build forms and embed them anywhere, and sell things that ship or download.

    • Shipping rates you set: flat, by weight, or free over an amount
    • Files and keys delivered automatically
    • Five page themes, a record player and moving backgrounds
    • The Business plan
    About forms
  20. Payments

    Card payments and the free QR code generator

    Take cards through Stripe, and make QR codes for free with print-ready sheets.

    • Every fee shown before you sign up
    • Get Paid Kits: QR codes a vendor claims on first scan
    • Seasonal looks for pages
    About QR codes

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