Who it's forBakers and home kitchens
For food businesses
Post this week's bake, share one link and let people order and pay before the oven goes on. You know exactly how much to make, and every order is paid before pickup.
Free plan. Payment apps cost $0 from us on every plan.
What's on your page
Here's a sample page for a made-up business, built the way setup builds yours. Yours gets your own name, photos, prices and colors.
A sample page. The business is made up.
A photo card for each item, sections like Bread, Pastries and Cakes, and a label like This week only.
Up to 6 sizes on an item, each with its own price: one, a half dozen, a dozen.
Ask something at checkout, like Name on the cake or Any allergies we should know about.
Pickup, with the address shown only once they've ordered, or ship cookies and dry goods with your own rates and tracking emails.
Sold out items stay on the page, marked as sold out. A paused page shows your note, like Orders open Monday.
A form for custom cakes and big orders, with the questions you always ask, ready to send a deposit link from.
What it fixes
The problemOrders arrive in DMs, texts and comments, and some get lost.
Share one link in your bio and your stories. Orders come in with a number, what was ordered, the total and the customer's note, all on one Orders screen.
The problemChasing money at pickup, or after.
Customers pay as they order, in their payment app with the exact amount filled in, or by card. You see it land, confirm it and start baking.
The problemWorking out a dozen of this and half a dozen of that.
Sell by the piece, the half dozen or the dozen, each with its own price. The page adds it up, with sales tax if you charge it.
The problemThe batch is gone and orders keep coming.
Mark an item sold out when the batch is gone, or pause all orders with a note like Next bake Friday. The menu stays up.
The problemCustom cakes need a date, a design and a deposit.
A form asks for the date, the size, the flavors and the message. Send a payment link for the deposit and another for the rest, each with the amount filled in.
The problemTyping out pickup details for every customer.
Write your pickup spot and times once. Customers see them as soon as they've ordered, on their own order page.
Payments and cost
Your page adds up the order and opens the customer's Cash App, Venmo or PayPal with the exact amount filled in, and the order number in the note where the app allows it. Zelle shows your name, the amount and the note to copy. The money goes straight to you. We never hold it.
Switch on cards through your own Stripe or Square account and customers can pay by card or phone wallet. A card payment is marked paid by itself. We add 3% on Free, 1% on Pro and nothing on Business, on top of the card company's own fee.
A $30 dozen cupcakes:
Card payments also carry the card company's own fee: Stripe's is 2.9% + 30¢ on a US card.
$0
$7.99a month
$29a month
Getting set up
01
Add this week's bake from your phone: names, prices, sizes and photos. Or send us what you sell and we'll build the page for you, free, delivered within 24 hours and often sooner.
02
Type the names people pay you at in Cash App, Venmo, PayPal or Zelle, and write your pickup details. Switch cards on if you want them.
03
Put it in your bio and your stories, and a QR code on the box and the bag, so the next order is one scan away.
Both are free. Send us your menu and we'll have your page ready within 24 hours, often sooner.
Yes. Say the pickup day on the item or at the top of your page, and turn on a note box so customers can tell you when they'll come. Pause orders when the week is full and switch them back on for the next bake.
Utilica takes the orders and the payments. What you can sell from a home kitchen, the labels you need and any permits are set by your state or county, so check their cottage food rules.
Send a payment link for the deposit. It opens the customer's Cash App, Venmo or PayPal with the amount filled in, or a card checkout if you take cards. Send the rest the same way before pickup.
Yes. Mark an item as shipped and checkout asks for the address and adds the rate you set: flat, by weight, or free over an amount. Add the tracking number and the customer is emailed a link to follow it.
The free plan holds 5 items with full checkout, and payments in Cash App, Venmo, PayPal or Zelle carry no fee from us. Cards are optional: Stripe's fee (2.9% + 30¢ on a US card), or Square's if you take cards through Square, plus 3% to us on the free plan, 1% on Pro, or nothing from us on Business.
No. Your page is your order page, on your own address. If you want a full website later, websites come with Business.
