What to put in your link in bio, and what to leave out

Most social profiles give you one link. A link-in-bio page turns that one link into a small page of its own. The mistake is treating it as a place to put everything. People who tap it give you a few seconds, so the page has one job: get them to the thing they came for.

Start with the one thing you want most

Decide what you most want a visitor to do this month. Buy the new thing. Book a slot. Listen to the new release. Whatever it is, it goes at the top, and it should look different from everything under it.

If everything on the page is the same size and weight, nothing is the top.

Then what people come looking for

Under your main link, add the things people already ask you for:

• Your shop, menu or services, with prices.
• How to book or contact you.
• Your other profiles, as a row of small icons, not as full-width buttons. They matter less than your links, so they should take up less room.
• Opening hours and an address, if you have a place people visit.

Give people a way to pay you

This is the part most link-in-bio pages leave out. If someone has tapped through from your profile, some of them are ready to buy, tip or book right now. Sending them to another site to do it loses a share of them at every step.

On a Utilica page you can sell directly: add products with prices, and visitors pay you through Cash App, Venmo, PayPal or Zelle with the exact total. For creators, a tip block with a few preset amounts does the same job in one tap. Nothing is taken from what you are paid.

Show the work, do not just link to it

A link that says "New single" asks for a tap. A player with the song in it lets people listen without leaving. The same goes for video. If your page can embed it, embed it: a Spotify or Apple Music player, a YouTube or Vimeo video, or a countdown to the date something launches.

What to leave out

• Old links. Last year's event, a sale that has ended, a giveaway that is over. Stale links make the whole page look abandoned.
• Links to everywhere. Five links people use beat fifteen they scroll past.
• Your life story. One line saying who you are and what you do is enough.
• Anything you would not want as the first thing a new follower sees.

An order that works

For most people, from top to bottom:

1. Your name, picture and one line about what you do.
2. The one thing you most want people to do.
3. What you sell, or how to book.
4. Two or three more links.
5. Icons for your other profiles.
6. Hours and contact details, if you have a location.

Keep it current

Look at the page on the first of every month. Is the top link still the most important thing? Is anything out of date? It takes two minutes and it is the difference between a page that works and one that is just there.

Put the same link everywhere

Your bio is one place. The same address also belongs in your email signature, on your packaging, and as a QR code on anything you print. A short link for each place tells you which one people actually use.

See how creators set theirs up on the page for creators.