Link in bio store vs a link page: what's the difference?

Both live in the same spot, the link in your bio, but they do different jobs. A link page points people somewhere else. A link in bio store lets them buy, book and pay right there.

A link page

A list of buttons: your website, your latest video, your menu PDF, your booking app. It's free and quick, and it's fine if your job is sending people elsewhere.

The catch for a business: every tap sends the customer to another site, and every hop loses some of them. And a menu PDF can't take an order.

A link in bio store

The same spot in your bio, but the page itself does the work:

• Items with prices and photos, and a cart.
• Bookings with a deposit, for services.
• Checkout, with the exact amount filled into the customer's payment app or a card form.
• Orders with numbers, and a list of who's paid.
• Your hours, location and contact in the same place.

Here's what that looks like on Utilica.

Which one you need

• You sell food, products or services and take payment: a store. You want the order and the money in one tap.
• You mostly share content and send people to other places: a link page is enough.
• You do both: a store that also holds your links. Utilica pages do both.

What to look for in a link in bio store

1. Payments that fit your customers. If they pay in apps, the amount should fill in by itself.
2. No cut of what you sell on the payments your customers already make.
3. Bookings with deposits, if you sell your time.
4. Easy to change from your phone, for sold-out items and new prices.
5. Order alerts, so you see orders the moment they come in.

Comparing options? See how Utilica stacks up against Linktree, or have us build your store for free.