Utilica

The tools everyone else paywalls. Free.

Utilica is a set of everyday tools with the useful parts left free. Start with QR codes that never expire. Ad-free short links are next.

A hand holding a phone that shows the Utilica app

Everything in one account

  • QR codes
  • Short links
  • Never expires
  • No ads
  • Private analytics
  • Full styling
  • One Pro plan

The tools

One account. A growing set of tools.

Each tool has a free version worth using on its own. One Pro plan raises the limits across all of them.

01Live

QR codes that never expire.

Print a code once, then change where it goes whenever you like. Full styling and scan counts included.

Learn more about QR codes

Why Utilica

The useful parts stay free

Menu table tents

Active · never expires

Goes to

yourcafe.com/autumn-menuSave
  • Printed codes keep working
  • Destination checked for safety

Menu table tents

Active · never expires

Goes to

yourcafe.com/autumn-menuSave
  • Printed codes keep working
  • Destination checked for safety
Dynamic QR codes

Print it once. Change where it goes any time.

A dynamic code points at a short address you control. Edit the destination, pause it or resume it, and everything you have already printed keeps working.

Learn more about Dynamic QR codes
Same destinationSquare
Design and export

Make every code look like it belongs to you.

Colors, gradients, dot and corner shapes, your logo, and frames with a call to action. Export as PNG or SVG at print resolution.

Learn more about Design and export

Scans · last 30 days

1,284

No cookiesNo stored IP addresses
Scan analytics

See what your codes are doing, without tracking people.

Total scans and a 30-day trend are free for every dynamic code. Counted at the edge with no cookies and no stored IP addresses.

Learn more about Scan analytics

Features

Everything else in the box

Scannability

Ready to print
  • Reads back correctly
  • Contrast is strong enough
  • Logo covers 14% of the code
  • Quiet margin is wide enough

Scannability check

Heavy styling is the usual reason a code fails. After every change we read the code back and tell you exactly what to fix.

Learn more about Scannability check

What should it open?

  • Link
  • Wi-Fi
  • Contact
  • Text
  • Email
  • SMS
  • Phone
  • Location

Content types

Codes for Wi-Fi, contact cards, text, email, SMS, phone numbers and locations. Static codes need no account and work forever.

Learn more about Content types

Long link

yourshop.com/collections/spring?ref=newsletter

Your short links

3 of 3 free
  • utilica.app/spring-saleNo ads
  • utilica.app/book-a-tableNo ads
  • utilica.app/press-kitNo ads

Short links

Up next

Clean short links that go straight to your page. Three are always free, and they keep working. Coming next.

Learn more about Short links

One plan

One Pro plan. Every tool.

Pro raises the limits and adds the heavy-duty extras across the whole suite. Leaving it never switches off something you already made.

Get started for free

Pricing

Free that is useful. Pro that is worth it.

Free

$0forever

  • Unlimited static QR codes
  • Dynamic QR codes that never expire
  • Full styling, logo and frames
  • PNG and SVG export
  • Scan totals and a 30-day trend
  • Three short links, with no ads
Create a free account

Pro

Every tool

Soonnot on sale yet

  • Unlimited dynamic QR codes
  • Location, device and time-of-day analytics
  • CSV export and saved brand templates
  • Routing rules and bulk creation
  • Higher short-link limits
  • Your own domain, API keys and webhooks

Start on the free plan now. Everything you make carries over when Pro arrives.

Questions

Fair questions, straight answers

Something else on your mind? Write to hello@utilica.app.

Do dynamic QR codes really never expire?

Yes. We do not put an expiry date on a code on any plan. A code only stops redirecting if you pause or delete it, set your own end date, or it is disabled for breaking the acceptable use rules, such as pointing at a phishing page.

What is free, and what will Pro be?

Anything that runs in your browser or costs almost nothing to serve is free: static codes, all styling, exports, editing destinations and basic scan counts. Pro is one plan that covers every tool and adds the things that cost real server time or save serious work, like deep analytics, routing rules, bulk creation and custom domains. Pro is not on sale yet.

What happens to my codes if I stop paying?

They keep working. Downgrading removes Pro features such as detailed analytics, but every code and link you already made keeps redirecting and keeps counting scans.

Are there ads on short links or redirects?

No. A scan or a click goes straight to your destination. The link shortener is being built now; its free plan will include three active links that do not expire.

Do you track the people who scan my codes?

We count scans, not people. We do not store the scanner's IP address or set cookies on their device, and unique visitors are counted with a value that changes every day, so nobody can be followed over time.

What if Utilica shuts down?

You can export every code, its destination and its design at any time. If we ever close the service, our terms commit us to keeping existing redirects running for at least 12 months after we give notice.

Get started for free

Make something that lasts.

Create your first code in under a minute. No card, no trial clock, and nothing that stops working later.